Shella Abe

Partner, Beauty, Retail + Fashion New York Email LinkedIn

Shella is a Partner at True who specializes in conducting CEO and C-suite searches for founders, entrepreneurs and PE/VC investors in the Beauty, Retail and Fashion industries. As this landscape is rapidly shifting, Shella’s main focus is working with dynamic, progressive and best-in-class talent to help propel these companies to the next level.

Shella joined True with 15 years of executive search experience, spending the bulk of her search career at Heidrick & Struggles, initially as a member of the Digital Media, Entertainment & Sports Practice before transitioning to the Retail, Fashion & Luxury Practice.  Her professional career began as a Consultant at Deloitte and Touche LLP in the Transfer Pricing Division, where she analyzed and resolved international tax and finance issues faced by multinational corporations.

Shella is a graduate of the University of Chicago where she received her B.A. in Public Policy.


Noteworthy Clients:

“There is such a sense of trust and advocacy with Shella. She is super smart, intuitive and a pleasure to engage with.”

– Tim Warner, CEO, Drunk Elephant


Specializes in C-Suite and Senior-Level placements for public, PE & VC-backed companies

Successfully partners with founders of high-growth companies to build out their senior management teams

Fluent in all things Korean—language, food and beauty products

Developed her love for fashion as a teen, working at her family's clothing boutique on the Upper West Side of NYC

Enjoys live jazz, particularly Bossa Nova