David Ives

Partner, co-Head of Go-to-Market Practice New York Email LinkedIn

David comes to True with an extensive background as a C-level executive, having been a CRO in Marketing and Financial Technology industries for the last 12 years. Formerly with NewsCred, a VC-backed SaaS company, he led the Revenue team from 9 to 90 people over two and a half years and participated in three rounds of successful financing totaling $90 million. Prior to NewsCred, David was based out of San Diego as the CRO of IDAnalytics, which was later acquired by LifeLock, and was with LifeLock during their IPO. His previous years were in sales management for FinTech companies including Dealogic, Multex and Thomson Reuters.

David lives in Connecticut with his wife, Kelly, and three children, Owen, Lyla and Ryan. While a very busy parent, he enjoys playing golf and hockey.

Noteworthy Clients:

“David was thoughtful and in our tent. He had enough context personally to advise me well. Super accessible and
showed a lot of empathy as well.”

—Brian Lapidus, GM Kroll


20+ years in FinTech & Marketing Technology

Formerly CRO at NewsCred & IDAnalytics

Extensive CRO experience in venture-backed tech firms, serving on executive committees and direct dealings with board of directors

Lives in Connecticut with his wife and three children

Hobbies include playing golf and hockey, and now the busy parenting life.