Ali Smith

Partner Austin Email LinkedIn

As a Partner within True’s Consumer Practice, Ali brings a diverse skillset developed from her time spent in both corporate and start-up venture-backed roles. By applying an analytical mind to every human capital situation, Ali views a company’s workforce as their best asset and market advantage. She gains energy from new and exciting challenges and strives to go above and beyond client expectations.

Prior to True, Ali served as the General Manager of Hunt Club, a technology start-up in Chicago, where she provided human capital solutions in regards to recruiting and assessment across all functions and industries. Ali began her search career at Russell Reynolds Associates focused on financial officers, global asset wealth management and investment banking.  Ali holds a BS and Master’s in Accounting from the University of Illinois at Urbana Champaign.

Noteworthy Clients:


Focuses on C-Suite and Senior-Level placements for public, PE and last stage VC-backed companies across the B2C landscape

Relocated to Austin, Texas for the love of outdoors, music and sun... after surviving 10 Chicago winters

Grew up in rural Illinois on a family farm and still loves to help her Dad during harvest and planting seasons